01
Clear differentiation
Lil Ballerine combines classical dance, storytelling and a carefully designed family experience instead of competing as another general dance studio.
Children's education franchise
Open a ballet school children remember for life
Launch a premium Lil Ballerine school with a proprietary curriculum for children from age 2, a distinctive brand, team training, CRM and a structured go-to-market plan.
International applications are reviewed individually. No ballet background is required.
100+network locations
A real school, not a generic studio
Curriculum, family experience, brand, events, retail and management tools work as one system.
100+locations in the network
Age 2+proprietary early-years approach
30 daystarget launch plan once prerequisites are ready
0 RUBroyalties for the first six months under the current Russian offer
Why this category
A premium product for a resilient family market
Parents do not simply buy a class. They look for confidence, posture, discipline, creativity, community and a place their child wants to return to.
02
Recurring revenue
Memberships create the core recurring model, while adult classes, branded products, photo sessions and performance tickets provide additional revenue streams.
03
Operational visibility
CRM, schedules, memberships, team roles, payments and analytics help the owner manage the school as a business rather than a collection of spreadsheets.
The product
Built around the child, designed for repeatable delivery
The Ballet and Fairy Tale concept helps teachers introduce classical movement through age-appropriate stories, music and imagery. The partner receives more than a logo: the model connects the educational product with service standards and commercial operations.
✓
Curriculum and class structureGuidance for age groups, lesson flow and the student journey.
✓
Teacher onboardingStandards, training materials and quality control tools.
✓
Family-facing serviceTrial lessons, memberships, communication, events and retention routines.
✓
Brand and operating systemVisual identity, launch playbooks, CRM and management analytics.
From decision to opening
A launch path with fewer blind spots
Every market is different, but the questions are predictable. The launch framework helps the partner move through them in the right order.
01
Market and format
City potential, audience, preferred school format, package and a preliminary financial model.
02
Premises and plan
Location criteria, zoning, layout, equipment, visual standards and a local launch timeline.
03
Team and demand
Teacher recruitment, onboarding, local marketing and a pre-opening enquiry pipeline.
04
Opening and growth
Trial lessons, sales routines, group occupancy, retention, analytics and ongoing support.
Russian-market packages
Choose the level of launch support
The amounts below reflect the current Russian offer in RUB. International scope, territory and legal terms are prepared individually.
Compact market
City under 200,000
250,000 RUB
A practical starting format for a smaller city with hands-on owner involvement.
- Brand and launch framework
- Curriculum and operating standards
- Training and opening support
- CRM and core marketing materials
Most requested
City over 200,000
650,000 RUB
A full school format for a larger market and a broader student acquisition plan.
- Everything in the compact format
- Expanded launch and marketing support
- Management and growth tools
- Network standards and partner community
Turnkey support
Investor
1,750,000 RUB
For an investor who wants the network team to take a deeper role in preparing the launch.
- Turnkey launch coordination
- Extended setup assistance
- Team, marketing and operating preparation
- Individual project roadmap
Example unit economics
Understand the assumptions before the headline
This sample model illustrates how one school in a city of up to 500,000 residents may be calculated. It is not a forecast for every partner or market.
GroupsThe example assumes 21 active groups.
Students per group252 students at full modelled occupancy.
Additional revenueAdult ballet, merchandise, photo sessions and performance tickets.
Illustrative monthly model
252 students x 5,000 RUB1,260,000 RUB revenue
Rent assumption-160,000 RUB
Payroll assumption-165,000 RUB
Average 6% royalty in the model-37,800 RUB
Illustrative operating result before other costs897,200 RUB
This is an example based on the assumptions shown. It excludes taxes, acquisition costs, utilities, payment fees, fit-out depreciation and other local expenses. Results depend on pricing, occupancy, costs, competition and execution. No income or payback period is guaranteed.
Partner infrastructure
Support for both the classroom and the business
The model is built to help an owner make better decisions before opening and after the first students arrive.
Launch marketing
Positioning, campaign materials and a pre-opening acquisition plan. The network's stated target is to build 100+ enquiries before opening, without guaranteeing the same result in every city.
Operations and CRM
Student base, schedules, memberships, team roles, payments, reports and owner-level visibility.
Education and team
Curriculum materials, teacher onboarding, standards and continuing methodological support.
Brand and community
Visual standards, events, branded products and access to the experience accumulated across the network.
Inside the brand
A school families are proud to join
Thoughtful interiors, age-appropriate learning, stage experience and a recognizable visual identity create a coherent student journey.
Questions before a call
What prospective partners usually ask
Do I need ballet or education experience?
No. You need the ability to lead a local business and follow the operating framework. The network supports curriculum, teacher onboarding, launch preparation and management routines.
Can I launch outside Russia?
Potentially, yes. International opportunities are reviewed market by market because trademark, education, tax, payment and operating requirements differ. Submit the city and country for an initial assessment.
How quickly can a school open?
The launch framework is designed around approximately 30 days after the agreement and key prerequisites are ready. Premises, permits, hiring and local supply chains can affect the actual schedule.
What creates revenue besides children's memberships?
Depending on the market and format, the model may include Body Ballet for adults, branded products, photo sessions, seasonal intensives and tickets for student performances.
Are the financial figures guaranteed?
No. They are examples built from visible assumptions. A local calculation must account for pricing, occupancy, acquisition costs, payroll, rent, taxes and other expenses.
What happens after opening?
The partner continues to use the network's curriculum, operating standards, CRM, marketing materials, analytics and support channels while remaining responsible for local execution.
Start with your market
Request the English franchise deck
Tell us where you plan to open. We will review the market, explain the available format and prepare the next step for your city or country.
Franchise departmentfr@lilballerine.ru+7 914 426-22-96